For the 2007 Addy's our agency was chosen to come up with the concept behind the show. Our idea was titled "Domino Projecto". The basic premise was that each person was given a domino to try to trade for something better (a la one red paper clip) until they had something good enough to give to charity. During all of this they were to record themselves making the trades and upload the video to a website. I collaborated in art direction and writing for this project.
